Responsabilidad Social Corporativa

C.K. Prahalad begins his seminal work, The Fortune at the Bottom of the Pyramid with the simple, yet revolutionary proposition: “If we stop thinking of the poor as victims, but rather as resilient and creative entrepreneurs as well as value-conscious consumers, a whole new world of opportunity will open up.”  Social Entrepreneurship has become a global phenomenon that impacts the lives of citizens by using innovative business approaches to solving social problems. The best known modern practitioner is Dr. Muhammad Yunus, winner of the Nobel Prize for his micro-finance enterprise serving millions of farmers in Bangladesh, the embodiment of this growing body of business missionaries